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Friday, April 13, 2012

Gaming: A Weapon to Save the World


You read correctly, gaming can be used as a tool to save this planet. At least that is what game developer Jane McGonigal believes. In a fascinating TED.com presentation she basically says that we, as the people of planet Earth, need to play more video games in order to save it. If you’re a gamer, you’re probably saying to yourself, “What an awesome idea!” If you’re not, then you’re probably thinking where did this nut-job come from? As I was watching her presentation, I found myself on both sides of the gamut. The gamer in me loved her ideas, whereas the rational being in me was more skeptical. After watching the entire video and pondering on what she had said, I now think Jane McGonigal is a genius.
First and foremost, I encourage every reader to watch the video before continuing with the rest of this post. If not for anything else, she shares an interesting perspective worth hearing. She tackles the psychology behind gamers as they strive to achieve, what she calls, an ‘Epic Win’. If people in today’s society took on issues with the same mentality gamers take on defeating bosses or difficult levels, then she feels problems in our world could be solved faster. While promoting her book Reality is Broken, on The Colbert Report, she dispels critics that say gaming is a waste of time. Through her research she believes that gaming is actually one of the most productive things a person can do. She also brings up in both videos, that gaming brings out our best qualities. While playing games, we become resilient, optimistic and motivated individuals. Qualities that later have an effect on our real lives even. The key is tapping into these qualities through gaming, in order to help solve world problems.
In her TED presentation she brings up Malcolm Gladwell’s 10,000-hour theory of success. The theory basically states that if anyone can achieve 10,000 hours of study and practice in anything, then they could be and should be considered masters in their respective studies. McGonigal gives us a statistic from a Carnegie Mellon University study, that the average gamer by the age of 21 has played for about 10,000 hours. With both, this statistic and Gladwell’s theory in mind, she asks exactly what are gamers becoming masters of? McGonigal believes gamers are becoming masters of those qualities we spoke about above and that they all will eventually add up to one thing. That one thing she believes to be is that, “Gamers are super-empowered hopeful individuals…people who believe they are individually capable of changing the world.” A world she believes can be changed through increased gaming.
The gamer in me hopes that she is one hundred and ten percent right. This perspective that she has given that gaming can and should play within our culture and society, is a breath of fresh air. I have come across countless discussions and narratives on the negative effects of gaming in general, that to see a positive, psychological view of gaming and gamers for once is amazing. If anything, she has given game developers a new task and arena to venture into. Making games both entertaining and socially applicable is a market that would be interesting to keep an eye on and ultimately watch grow into a weapon for saving this world.
To learn more about Jane McGonigal, as I encourage you all to do, click on her name to be taken to her personal website. There you’ll find links to her book, games, and other videos for you to watch. To watch more presentation like hers and others of completely different topics, visit Ted.com and just browse through their collection. For you’ll never know what new and interesting ideas you’ll find out there.

Sunday, April 1, 2012

Industry Spotlight: The Entertainment Software Association

www.theesa.com
            If you have played any video game since 1994, then you have most likely experienced the Entertainment Software Association’s involvement within the industry some way, shape, or form. The ESA is a trade association that helps game developing companies out with many aspects of doing business and issues within the political arena. Almost every major game developer and software designer is a part of this association. Currently they boast 36 active members, ranging from easily recognizable names like Microsoft to smaller developers and start-ups.
The ESA is also responsible for creating and operating the E3 Expo. E3 is a trade show where mostly all of the ESA members, and other non-members, exhibit up and coming concepts and finished products. To be able to attend, one must be part of the gaming and software industry somehow, for it is not open to the general public. But the general public can attend virtually through live on-line streaming or cable network coverage. E3 is always expected to turn out surprises within the gaming world. Who is going to announce the coolest, newest game? Or will there be a new system introduced at this year’s expo?
The ESA has taken proactive steps in the political arena when they established the Entertainment Software Rating Board (ESRB) back in 1994. The purpose of the ESRB is to act as a self-regulating body within the gaming industry. It works through voluntary submission, but almost all game developers submit their games in for review. Once the ESRB receives a game they will review it and assign it a rating ranging from Early Childhood to Adults Only. These ratings are in place to help promote safe decision-making, especially for parents, when it comes to buying new games. They work in the same manner that the Motion Picture Association of America (MPAA) works for the film industry. All in all, the ESRB is but one of many avenues the ESA takes to help ensure the future stability and growth of the video game industry.
As an outsider, looking to one day completely be involved within the industry, I see the ESA as an opportunity to learn and get questions answered. Currently, I have reached out to the organization by inquiring on what the requirements are for membership.  Since I have yet to receive any feedback, unfortunately I cannot answer the requirements question today. As I am sure I will be hearing from them soon though, I will be more than happy to update this post with any feedback I receive. Until then, I encourage any aspiring game developer or software designer to get acquainted with the Entertainment Software Association, for it is definitely an eye opener into the industry as a whole.